Responsibilities

• Set Rec’s growth marketing strategy and execute it day to day. Build the campaigns, systems, assets, and operating cadence needed to turn market demand into qualified pipeline.
• Drive awareness and generate high-quality pipeline in close partnership with Sales. Build programs that support both the core Parks and Rec business and emerging private recreation opportunities.
• Develop account-based and market-based programs that help Rec create awareness, credibility, and sales momentum with the organizations and segments that matter most.
• Turn Rec’s product, AI capabilities, partner stories, and market insight into campaigns and sales assets that buyers understand and Sales can use.
• Operate confidently inside HubSpot and the broader modern B2B marketing stack. Use AI-enabled workflows to improve account research, personalization, content production, campaign execution, SEO/AEO, sales follow-up, and performance analysis.
• Ensure marketing data, attribution, segmentation, and workflows are reliable enough to support decision-making without relying on a dedicated ops hire. Build reporting that connects marketing activity to pipeline, conversion, and revenue outcomes.
• Build and lead a small, high-performing marketing function. Identify where contractors, agencies, or outside vendors can extend capacity, and manage those relationships for speed, quality, and measurable output.
• Own the growth marketing budget. Make disciplined tradeoffs across campaigns, channels, vendors, and tools, and report performance in terms that hold up under executive and board scrutiny.
• Partner closely with Sales, Product, Customer Experience, and Executive Leadership to ensure marketing is aligned with company priorities, product direction, partner needs, and revenue goals

Requirements

• 10+ years of B2B SaaS marketing experience, including leadership roles in high-growth companies, with a track record of driving measurable pipeline and revenue impact.
• Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations.
• Deep experience building demand generation programs, pipeline development motions, and campaign systems that produce qualified opportunities, not just activity.
• Experience with ABM, target-account activation, or high-consideration sales motions where marketing must work tightly with Sales to influence complex buying processes.
• Hands-on proficiency with HubSpot or similar marketing automation / CRM systems. HubSpot certification is a plus. Strong curiosity for AI-powered GTM technologies and next-generation tools across SEO/AEO, intent, attribution, personalization, and campaign execution.
• Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis.
• Exceptional written and verbal communication skills, with the ability to influence executives and cross-functional partners.
• Experience building high-performing teams and effectively leveraging agencies, contractors, and vendors to extend capacity.
• Proven ability to partner closely with Sales, Product, Customer Experience, and Executive Leadership to drive company growth.

Benefits

• Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.