Head of Growth Marketing

USA (Remote)

$150K/yr – $200K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive growth marketing strategy and pipeline for a B2B SaaS business, leading AI-enabled demand and ABM initiatives at Orange Logic.

  • Own global growth strategy and enterprise pipeline generation
  • Must-have: 8–10+ years in growth/ demand gen leadership in B2B SaaS
  • Standout: AI-enabled workflows and cross-functional leadership for ROI-focused campaigns

Job Description

Responsibilities
  • Develop and execute a global growth marketing strategy aligned to revenue and expansion goals
  • Own pipeline generation across net-new customer acquisition and customer expansion initiatives
  • Lead integrated demand generation campaigns across digital, ABM, lifecycle marketing, webinars, sponsorships, and paid media
  • Build and operationalize AI-enabled marketing workflows to improve personalization, automation, reporting, and campaign performance
  • Partner closely with Sales, Customer Success, Brand, Product Marketing, and Marketing Operations teams to drive measurable business outcomes
  • Oversee external agencies and partner marketing initiatives to expand reach and optimize ROI
  • Establish scalable reporting, attribution, and performance measurement frameworks
  • Drive experimentation, optimization, and AI-forward innovation across the marketing organization
Requirements
  • 8–10+ years of growth marketing, demand generation, or integrated marketing leadership experience within B2B SaaS
  • Proven success driving enterprise pipeline growth and customer expansion programs
  • Deep expertise in ABM, lifecycle marketing, paid media, customer marketing, and campaign strategy
  • Experience implementing AI-enabled marketing workflows, automation systems, and operational efficiencies
  • Strong understanding of attribution, analytics, funnel optimization, and marketing operations
  • Experience managing Google Ads, LinkedIn campaigns, and external digital agencies
  • Familiarity with modern martech ecosystems and HubSpot preferred
  • Excellent cross-functional collaboration, communication, and leadership skills
  • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)
Preferred
    Benefits
    • Competitive compensation
    • Medical, Dental, & Vision Insurance
    • Life & Disability Insurance
    • 401(k) & Roth with 4% employer match (fully vested)
    • 20 Days PTO
    • 8 Weeks Parental Leave
    • 8 Company Holidays
    • Remote Work Environment
    Orange Logic logo

    Orange Logic

    4.4 Glassdoor

    For ambitious content creators in growing enterprises, Orange Logic provides a powerful digital asset management platform to increase control, creativity and commercial advantage. Our infinitely scalable, user-friendly DAM solution streamlines content workflows, automates manual processes and removes roadblocks from remote collaboration. Orange Logic's dedication to flexibility and useability has created a highly intuitive experience designed to meet and exceed every departmental need, maximizing company-wide user adoption and unlocking workflow efficiencies at scale.Orange Logic works across multiple industries like M&E, finance, healthcare, retail/manufacturing, corporate archive and non-profits and are extremely proud to support some of the world’s most impactful brands.

    Founded in 1998
    Irvine, California, USA
    236 employees (18 in marketing)
    84% recommend to a friend
    100% CEO approval

    Traffic Signals

    Monthly Visitors
    41.7K
    Monthly Google Ads Budget
    $20K
    Traffic Source Mix
    Search
    43%
    Direct
    41.3%
    Referral
    11.1%
    Social
    3.3%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~236

    Marketing Team

    Marketing Team Size
    15 (6% of company)
    Median Career Experience
    13 years
    Median Tenure
    1.5 years
    Marketing Roles Posted (Last 30 Days)
    1

    Funding

    Last Raise
    Private Equity, 3 years ago

    Funding History

    • May 2023
      Private Equity

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