Responsibilities

• Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them
• Develop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convert
• Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery
• Own the conversion funnel from first touch through free-trial activation and Sales handoff
• Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing
• Work with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI
• Stand up the needed dashboards and reporting infrastructure to support data driven decision making
• Build a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings
• Use AI tools to accelerate execution and build workflows that compound over time

Requirements

• 8+ years in demand gen, growth, or performance marketing at B2B SaaS companies
• Proven track record owning a pipeline number and building a multi-channel demand engine
• Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO
• Experience managing execution through contractors and agencies while owning strategy and channel decisions
• Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance
• Creative marketer with a track record for campaigns that convert

Preferred

• Experience building a growth function from the ground up at an early-stage company
• Has marketed to nonprofits, mission-driven, or grant-funded organizations

Benefits

• 100% covered health, dental, and vision insurance for employees (50% for dependents)
• Generous PTO, including parental leave
• 401(k)
• Company laptop and home-office stipend
• Bi-annual company retreats