Responsibilities

• architect and scale a modern, account-centric demand engine that fuels predictable enterprise pipeline and revenue
• own the strategy, systems, and execution across Account-Based Marketing (ABM), growth marketing, lifecycle, and outbound-support motions, with a strong emphasis on data-powered targeting and personalization using modern tools like Clay
• run demand generation like a product: with clear hypotheses, fast iteration cycles, rigorous measurement, and durable systems that compound over time
• Build and scale Crescendo’s account-based demand engine
• Create predictable, high-quality pipeline for enterprise and strategic accounts
• Operationalize data-enriched, signal-driven demand generation
• Turn demand generation into a repeatable, compounding capability
• Own end-to-end demand generation strategy with ABM and precision targeting

Requirements

• 7–12+ years of experience in demand generation, growth marketing, or revenue-facing marketing roles at high-growth B2B technology companies.
• Deep expertise in Account-Based Marketing and modern demand generation.
• Hands-on experience using Clay or similar data enrichment / signal orchestration tools as part of an ABM or growth motion.
• Proven track record of owning pipeline outcomes—not just leads or MQLs.
• Strong experience partnering with Sales in enterprise or complex deal environments.
• Highly analytical and systems-oriented; comfortable diagnosing funnel performance and attribution issues.
• Fluent in modern demand, growth, and GTM tooling and analytics.
• Execution-driven leader who balances speed, rigor, and strategic thinking.