Head of Growth

Responsibilities

• Build and lead the Growth function. Own strategy, budget and forecasts across direct and partner-distributed products. Launch the foundational programs yourself, then hire the team to scale them.
• Acquire funded customers. Build paid acquisition alongside other high-potential channels. Own channel economics, creative testing and conversion across marketing-controlled journeys.
• Build lifecycle and retention. Establish the CRM, automation and customer programs that drive repeat use, cross-product adoption, retained capital and reactivation.
• Activate partner distribution. Work with Business Development and partners to turn access through wallets, exchanges and financial applications into funded customer activity and revenue.
• Invest against measurable results. Own attribution and experimentation. Allocate spending and incentives based on customer quality, incremental growth and payback—including whether activity lasts after rewards end.

Requirements

• 10+ years of growth experience, including senior ownership of growth for a D2C financial product and direct experience serving U.S. customers.
• A record of growing funded customers, retained balances, repeat activity or revenue while maintaining strong acquisition economics and customer quality.
• Experience building a Growth function in a lean company: setting direction, doing the foundational work personally, and hiring and developing the team that scaled it.
• The ability to lead across acquisition and lifecycle, with deep expertise in at least one of paid acquisition or lifecycle and the judgment to hire strong specialists. Paid acquisition is one part of the broader growth remit.
• Experience building CRM and lifecycle systems using segmentation, automation and controlled experiments, and improving conversion across campaign journeys, landing pages, referrals and other marketing-controlled surfaces.
• Ownership of material growth budgets, with strong judgment across attribution, incrementality, cohort quality, customer value, payback and forecasting. You allocate investment according to customer quality and channel economics.
• Sound judgment around customer trust, compliance and platform policies, and clear executive communication across Marketing, Product, Design, Data, Finance and Business Development.
• Daily fluency with AI tools and workflows that improve the speed and quality of your work.

Preferred

• Direct experience growing crypto, digital-asset or onchain products.
• Experience with financial products where growth depends on funded balances and repeat transactions.
• Experience growing products through another company’s customer experience.
• Experience building growth across a connected portfolio of financial products.