Head of Growth, Ecommerce at Hype and Vice | Los Angeles, CA

Head of Growth, Ecommerce

Los Angeles, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive paid media growth and conversion for a DTC apparel brand across Meta, Google, and TikTok, owning strategy, testing, and funnel optimization.

Own paid media strategy across Meta, Google, TikTok, and emerging channels
Must-have: 5+ years in performance marketing or ecommerce growth
Standout: Shopify-based DTC scaling and CRO emphasis

Job Description

Responsibilities

Oversee paid media strategy across Meta, Google, TikTok, and emerging channels
Manage advertising budgets and optimize campaigns for efficiency and scale
Develop testing frameworks to continuously improve creative performance
Work closely with our marketing team to translate brand storytelling into high-performing acquisition campaigns
Own website performance and conversion optimization across the Shopify storefront
Improve product pages, landing pages, and site experience to drive higher conversion
Run structured A/B tests and growth experiments
Partner with our developer to implement UX and performance improvements
Build a roadmap for scaling our direct-to-consumer channel
Analyze funnel performance and identify opportunities across the customer journey

Requirements

5+ years of experience in performance marketing, ecommerce growth, or digital strategy
Proven experience scaling Shopify-based DTC brands
Deep understanding of paid media platforms including Meta, Google, and TikTok
Strong knowledge of conversion rate optimization and ecommerce UX
Analytical mindset with the ability to translate data into growth strategy
Experience running structured testing and optimization programs
Ability to operate both strategically and hands-on in a fast-moving environment

Preferred

Experience in apparel, fashion, or consumer brands
Familiarity with tools like GA4, Klaviyo, and ecommerce analytics platforms
Experience managing media buyers or growth teams

Hype and Vice

Officially Licensed college, NBA and MLS apparel changing the game.We always said we wanted to make products women actually want to wear—and now, we’re expanding that vision.What started at a college tailgate is now a brand that blends trend-forward fashion with officially licensed college, NBA, and MLS apparel—because repping your team shouldn’t mean sacrificing style. And now, with more unisex styles, no one is left out.With 300+ college licenses and growing, we’re here to elevate the fan experience with pieces that work just as well in the stands as they do in everyday life.Our mission? Change the game. Elevate the way fans wear their teams. And, most importantly, keep pushing boundaries in an industry that’s long overdue for a refresh.Join the movement. Follow us for the latest drops, collabs, and innovations in sports fashion.

Founded in 2015

Los Angeles, California, USA

39 employees (19 in marketing)

www.hypeandvice.com