Hype and Vice

Officially Licensed college, NBA and MLS apparel changing the game.We always said we wanted to make products women actually want to wear—and now, we’re expanding that vision.What started at a college tailgate is now a brand that blends trend-forward fashion with officially licensed college, NBA, and MLS apparel—because repping your team shouldn’t mean sacrificing style. And now, with more unisex styles, no one is left out.With 300+ college licenses and growing, we’re here to elevate the fan experience with pieces that work just as well in the stands as they do in everyday life.Our mission? Change the game. Elevate the way fans wear their teams. And, most importantly, keep pushing boundaries in an industry that’s long overdue for a refresh.Join the movement. Follow us for the latest drops, collabs, and innovations in sports fashion.