Responsibilities

• Growth Strategy & Revenue Expansion
• Define and execute a comprehensive full-funnel growth strategy covering acquisition, activation, retention, and monetization.
• Drive accelerated growth across Earth Brands’ DTC and B2B distribution channels.
• Develop scalable customer acquisition strategies that generate sustainable revenue growth.
• Performance Marketing
• Own and optimize customer acquisition across paid channels including: Meta (Facebook & Instagram); Google Ads; TikTok Ads; Amazon Advertising.
• Improve key performance metrics including ROAS, CAC, customer acquisition efficiency, and revenue growth.
• Identify and scale new customer acquisition opportunities through partnerships and strategic collaborations.
• Lifecycle Marketing & Retention
• Build and optimize lifecycle marketing programs across email and SMS.
• Develop referral programs, ambassador programs, customer segmentation strategies, and retention initiatives.
• Create upsell, cross-sell, and customer loyalty programs that maximize lifetime value (LTV).
• Analytics & Experimentation
• Establish growth reporting frameworks, dashboards, and KPI tracking systems.
• Monitor and optimize: CAC, LTV, Payback Period, Retention Metrics, Revenue Growth.
• Lead testing and experimentation efforts through A/B testing and data-driven decision making.
• Cross-Functional Leadership
• Partner with Product, Brand, Operations, and Technology teams to ensure growth initiatives scale effectively.
• Collaborate with Design and Engineering teams to optimize: Landing Pages; Conversion Funnels; Checkout Experiences; Event and Venue Integrations.
• Ensure growth initiatives align with operational capabilities and supply chain requirements.
• Team Leadership
• - Build, mentor, and manage a high-performing growth team.
• - Establish ambitious goals and performance metrics.
• - Foster a culture of innovation, accountability, experimentation, and continuous improvement.