Senior Director - Performance Marketing
Puffy
Los Angeles, CA (Remote)
$220K/yr - $240K/yrIn-houseFull-timeSenior level6+ years exp.
15 hrs ago
Head of Growth (E-Commerce & Performance Marketing)
New York City, NY (On-site)
$150K/yr – $170K/yrSenior LevelFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end growth engine for a DTC/e-commerce brand, shaping acquisition, activation, retention, and monetization across paid media, lifecycle marketing, and partnerships.
- Owner of cross-channel growth: paid media, lifecycle programs, and analytics with dashboards and KPI tracking.
- Collaborates with Product, Brand, Ops and Tech to scale landing pages, funnels, and checkout experiences.
- Signals ownership of revenue expansion from both direct-to-consumer and wholesale channels, targeting significant revenue growth through iterative testing.
Job Description
Own end-to-end growth engine for a DTC/e-commerce brand, shaping acquisition, activation, retention, and monetization across paid media, lifecycle marketing, and partnerships.
- Growth Strategy & Revenue Expansion: Define and execute a comprehensive full-funnel growth strategy covering acquisition, activation, retention, and monetization.
- Drive accelerated growth across Earth Brands’ DTC and B2B distribution channels.
- Develop scalable customer acquisition strategies that generate sustainable revenue growth.
- Performance Marketing: Own and optimize customer acquisition across paid channels including: Meta (Facebook & Instagram), Google Ads, TikTok Ads, Amazon Advertising.
- Improve key performance metrics including ROAS, CAC, customer acquisition efficiency, and revenue growth.
- Identify and scale new customer acquisition opportunities through partnerships and strategic collaborations.
- Lifecycle Marketing & Retention: Build and optimize lifecycle marketing programs across email and SMS.
- Develop referral programs, ambassador programs, customer segmentation strategies, and retention initiatives.
- Create upsell, cross-sell, and customer loyalty programs that maximize lifetime value (LTV).
- Analytics & Experimentation: Establish growth reporting frameworks, dashboards, and KPI tracking systems.
Advatix LATAM
Ayudamos a las empresas a transformar sus operaciones y a crecer. Somos un equipo global de consultores expertos en operaciones, tecnología y supply chain en eCommerce. Nuestros profesionales acumulan años de experiencia adquirida trabajando en empresas como Amazon, Walmart, FedEx, Netflix y otras grandes compañías globales. Advatix Inc. es una de las empresas de mayor crecimiento el Estados Unidos (Ranking Inc 5000), ubicándose en las posiciones #493 y #609 en 2021 y 2022. Contamos con un equipo de más de 400 colaboradores a nivel global. Más de 100 empresas han confiado en nosotros desde nuestra fundación en 2017.
