Responsibilities

• Define and execute a comprehensive full-funnel growth strategy covering acquisition, activation, retention, and monetization.
• Drive accelerated growth across Earth Brands’ DTC and B2B distribution channels.
• Develop scalable customer acquisition strategies that generate sustainable revenue growth.
• Own and optimize customer acquisition across paid channels including Meta (Facebook & Instagram), Google Ads, TikTok Ads, Amazon Advertising.
• Improve key performance metrics including ROAS, CAC, customer acquisition efficiency, and revenue growth.
• Identify and scale new customer acquisition opportunities through partnerships and strategic collaborations.
• Build and optimize lifecycle marketing programs across email and SMS.
• Develop referral programs, ambassador programs, customer segmentation strategies, and retention initiatives.
• Create upsell, cross-sell, and customer loyalty programs that maximize lifetime value (LTV).
• Establish growth reporting frameworks, dashboards, and KPI tracking systems.

Requirements

• Proven success leading growth initiatives for a consumer, DTC, or e-commerce brand generating at least $5M+ in annual revenue.
• Demonstrated experience scaling brands from approximately $5M to $50M+ in annual revenue.
• Extensive hands-on experience managing paid media channels including: Meta, Google, TikTok, Amazon.
• Strong expertise in lifecycle marketing platforms such as: Klaviyo, GA4, Similar marketing automation and analytics tools.
• Deep understanding of performance marketing, attribution, customer acquisition, retention, and growth analytics.
• Experience building dashboards, reporting frameworks, and experimentation programs.
• Exceptional analytical, leadership, communication, and problem-solving skills.

Preferred

• Based in or willing to work on-site in New York City.
• Experience working with sustainable, mission-driven, consumer-focused brands.
• Prior leadership experience managing high-performing growth teams.
• Strong understanding of both brand-building and performance-driven marketing strategies.
• Candidates with experience at leading DTC brands such as Glossier, Athletic Greens, Our Place, Oura, Liquid Death, or similar high-growth consumer brands are strongly encouraged to apply.