
Head of Patient Growth Marketing
Headway
New York City, NY (Remote)
San Francisco, CA (Hybrid)
Posted 2 days ago
The other 99% submit and hope. You're about to do something different.
This is a zero-to-one growth leadership role at an early-stage AI healthtech company that automates the full payer compliance lifecycle — benefits verification, medical necessity, prior authorization, and appeals — purpose-built for procedural specialties. You'll work directly with the founding team to build and own the go-to-market motion targeting medical device OEMs, defining ideal customer profiles, and closing the company's first enterprise accounts. If you thrive in ambiguous, high-ownership environments and have deep roots in medical device reimbursement, this role was designed for you.
Source OEM leads and cultivate relationships across market access and reimbursement teams at medical device companies.
Run structured discovery sessions to map OEM workflows and identify where the platform creates value.
Define and refine the ideal customer profile (ICP) and build a repeatable, scalable sales playbook for OEM partnerships.
Own OEM accounts end-to-end — from first outreach through signed contract and ongoing account management.
Represent the company at key industry conferences and build community partnerships to expand market reach.
Research adjacent opportunities across procurement, market access intelligence, and reimbursement infrastructure.
Partner cross-functionally with product and commercial teams to translate OEM needs into roadmap and go-to-market priorities.
Required:
4–7 years of experience working within medical device companies, with direct involvement in go-to-market and reimbursement-related initiatives.
Hands-on experience in reimbursement or market access — this is a dealbreaker requirement.
Deep understanding of the OEM ecosystem: how decisions get made, who holds budget, and how reimbursement risk translates to commercial outcomes.
Proven track record sourcing OEM leads and managing accounts from first call to signed contract.
Based in New York City and able to work hybrid (in-person as needed), with willingness to travel to industry conferences.
Strongly Preferred:
Experience in endovascular, cardiovascular, or interventional radiology specialties.
Cross-functional exposure spanning market access, reimbursement, supply chain, and R&D.
Comfortable actively leveraging AI tools in your day-to-day workflow.
Base salary: $130,000 – $200,000 annually, depending on experience.
Equity: Meaningful equity stake in an early-stage company.
Please note: visa sponsorship is not available for this role.
This role is based in New York City, NY and operates on a hybrid schedule. Some travel to industry conferences is expected.
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