Responsibilities

• 3-Month Organic Strategy: Architect and execute a scalable organic growth roadmap across short-form video (TikTok, Reels, Shorts), search/SEO, and financial communities.
• Short-Form Video Engine: Script, structure, and direct engaging short-form videos around debt paydown strategies, net-worth tracking, and WizeFi app breakdowns.
• UGC & User Success Loops: Build systems to capture real user debt-payoff milestones and transform them into compelling, high-converting social proof.
• App Store Optimization: Optimize our bio links, landing pages, and calls-to-action (CTAs) to maximize conversion from video views to app store downloads.
• High-Intent Content (YouTube/SEO): Identify search queries around debt relief and financial independence to build compounding evergreen traffic.
• Analytics & Attribution: Track organic performance metrics (views, click-through rates, app store referrals, subscriber conversion) to double down on winning formats.
• Systems & reporting: Own the content calendar, trend-spotting, and analytics; report clearly on what is driving installs and engagement.

Requirements

• Proven Growth Track Record: 5+ years of hands-on experience building organic social or content engines that drove measurable mobile app installs or SaaS revenue (not just vanity views).
• Deep Short-Form Video Expertise : Mastery of hooks, retention, platform algorithms, and an instinct for what makes finance content land.
• Personal Finance Knowledge: Deeply fluent in personal finance social media trends, debt-payoff methodologies, and consumer mindsets around money management.
• Master Storyteller & Scriptwriter: Ability to simplify complex financial concepts into engaging content that will envoke action.
• Data-Informed Operator: Obsessed with conversion data, testing content hooks, and separating signal from noise.
• Self-Directed: Demonstrated track record of creating clear frameworks, content calendars, and strategic direction to leadership without hand-holding.

Preferred

• Experience building AI driven marketing systems.
• Experience on camera or managing financial creators and UGC talent.
• Knowledge of financial content compliance and best practices.
• Experience growing an engaged community (Reddit, comments, etc) that turns into organic distribution and retention.