Responsibilities

• Own the entire growth funnel: acquisition, activation, retention, and revenue
• Build and execute content strategy — blog, newsletter, social, community
• Drive SEO growth through programmatic and editorial content
• Design and run product-led growth experiments (onboarding, activation, referrals)
• Manage a modest paid marketing budget ($5-10K/mo) for high-ROI experiments
• Analyze funnel data and find the biggest leverage points
• Build and grow the GetLaunchDay community (Twitter, Discord, newsletter)
• Create launch campaigns for new features and product updates

Requirements

• 4+ years in growth, digital marketing, or demand generation for SaaS
• Proven track record growing a B2B or B2C SaaS product
• Deep understanding of content marketing and SEO
• Comfortable with data — SQL or analytics tools (Amplitude, Mixpanel, PostHog)
• Strong writing skills — you can write a compelling blog post or landing page
• Experience with product-led growth mechanics (onboarding, activation loops)
• Founder mindset — you think about growth holistically, not just campaigns

Preferred

• Previous startup experience (founder, early-stage growth hire)
• Experience marketing to founders or indie hackers
• Community building experience (Slack, Discord, newsletter with 5K+ subscribers)
• Basic design skills (can create simple graphics and social images)
• Public speaking or podcast experience

Benefits

• 100% remote
• Work from anywhere worldwide.
• Flexible hours
• Output over hours logged.
• $2K home office
• Set up your ideal workspace.
• Meaningful equity
• Ownership from day one.
• $1.5K learning
• Courses, books, conferences.