Responsibilities

• Growth Strategy & Channel Ownership - Own B2C growth across paid, ambassador, organic, referral, partnerships, and event channels. - Build and scale repeatable acquisition engines targeting healthcare student communities; prioritize by CAC efficiency and conversion potential. Paid Acquisition - Plan, execute, and optimize campaigns across Meta and Google (with room to test new platforms). - Own budget allocation with clear CAC and ROAS accountability; make data-driven reallocation decisions. Messaging & Creative - Develop differentiated positioning for med, NP, and PA students. - Translate product features into high-converting value propositions across ads, landing pages, and lead-gen assets. Lead Nurture & Funnel Optimization - Partner with lifecycle/CRM to ensure demand captured at the top of the funnel converts. - Identify and address drop-off points across the acquisition funnel.. Events & Growth Experiments - Execute student-facing events and conference activations. - Build and test scalable programs, including ambassador initiatives, influencer partnerships, referrals, and organic growth tactics. Analytics & Optimization - Own demand gen reporting: track volume, quality, and cost of new trial starts and subscribers across all channels. Cross-Functional Collaboration - Partner with product and content teams to align messaging and share user insights. - Manage vendors and agency relationships; communicate results clearly across teams.

Requirements

• 5–8 years of marketing experience with a heavy focus on growth marketing , demand generation or performance marketing .
• Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
• Strong grasp of full-funnel demand gen: paid acquisition, conversion optimization, referral/ambassador programs, and lead nurture.
• Experience with lifecycle/email marketing and marketing automation.
• Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
• Strong product intuition and experience partnering closely with product teams.
• Ability to develop segment-specific messaging that converts
• Strong analytical skills; fluent in Google Analytics, funnel metrics, and evaluating CAC, LTV, and funnel metrics.
• Excellent writing and communication skills across performance formats (ads, emails, landing pages).
• Self-starter mentality with strong ownership and comfort building programs and processes from scratch.

Preferred

• Background in edtech, healthcare, or student-focused products.
• Familiarity with healthcare education (medical school, NP programs, PA programs).
• Experience in a growth-stage startup environment (Seed to Series B).
• If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers.

Benefits

• Remote First - Make a difference from wherever you want to work.
• Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.
• 100% Individual Health Coverage - We got you covered!
• Equity - From day one, you’ll have a stake in our future growth.
• 401(k) - We support your financial future with up to 5% matching.
• Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.
• Annual Work Anniversary Stipend
• Monthly Wifi & Phone Reimbursement
• Short Term & Long Term Disability