Responsibilities

• Growth Strategy: Develop and execute our overall growth marketing strategy.
• Partner with the CEO on go-to-market initiatives, positioning, pricing, and growth priorities.
• Establish marketing goals tied directly to qualified pipeline and revenue.
• Demand Generation: Grow new trial accounts and qualified inbound demo requests through organic and paid channels.
• Develop SEO and content strategies that increase high-intent traffic across traditional and emerging online channels.
• Manage paid search and other performance marketing initiatives.
• Build and optimize referral, partnership, and review-site strategies.
• Website & Conversion Optimization: Own the sessionshealth.com website.
• Continuously improve landing pages, messaging, conversion rates, and user experience.
• Conduct A/B testing and optimize conversion.

Requirements

• 6–10+ years of B2B SaaS marketing experience.
• Experience helping a SaaS company scale through a meaningful growth stage.
• Demonstrated success owning demand generation and measurable pipeline growth.
• Strong SEO and website optimization experience.
• Experience with Google Analytics 4, Search Console, and marketing analytics.
• Excellent written communication and messaging skills.
• Experience launching products or major features.
• Comfortable working independently in a fast-moving environment.

Preferred

• Experience marketing software, healthcare, or healthcare technology products across B2B.
• Familiarity with CRM and marketing automation platforms.
• Experience managing agencies and freelance contributors.
• Experience using AI tools to improve marketing productivity.
• Basic knowledge of HTML, CMS platforms, and conversion optimization tools.

Benefits

• Flexible work schedule to support work-life balance.
• Fully remote work environment.
• Generous PTO and paid federal holidays.
• Comprehensive health, dental, and vision coverage.
• Disability insurance.
• 401(k) match, with potential for performance bonuses.
• Equity opportunity.