Head of Patient Growth Marketing

New York City, NY (Remote)

$251K/yr – $314K/yrSenior LevelFull time

Posted 8 hrs ago

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Job Summary

Own growth marketing across paid, lifecycle, and organic channels, align cross-marketplace growth with product and engineering, and build scalable martech and measurement systems.

Lead experimentation, attribution, and MMM
Build high-performance growth team and partner with Eng/Data

Job Description

Responsibilities

Patient growth marketing: Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display), Lifecycle (email/SMS/push), and Organic (SEO, content distribution, Reddit/IG/TikTok/YouTube).
Martech & measurement: Lead channel plumbing, experimentation frameworks, attribution, incrementality, MMM, and reporting — co-owning approach with Eng and Data but owning the outcomes.
Creative systems for growth: Drive briefing, testing velocity, and learning loops across message × audience × asset × surface.
Cross-marketplace levers: Align patient and provider growth to prevent channel overlap and unlock network effects.
Team building: Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic.
Partner cross-functionally: Work with Product/Eng to build surfaces that drive conversion and quality, not just spend.

Requirements

Have deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels.
Have led lifecycle marketing teams and understand how best to deploy email, SMS, and push channels.
Bring strong martech and attribution experience, including build vs. buy decisions and measurement frameworks (attribution, incrementality, MMM).
Have partnered closely with Engineering and Product, operating as one team with shared outcomes.
Have experience deploying AI-forward marketing strategies and maintain personal interest in AI-native marketing stacks.
Communicate clearly and simply, translating complex performance marketing topics for non-experts, executives, and boards.
Can build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations.
Have hired and led growth marketing teams of 20+ and built 0→1 systems at scale.
Work effectively with diverse cross-functional partners across analytics, finance, sales, creative, product, and engineering.

Benefits

Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-home stipend
Therapy reimbursement
16-week parental leave for eligible employees
Carrot Fertility reimbursement and membership
13 paid holidays + company holiday break
Flexible PTO

Headway

Headway is building a new mental healthcare system that everyone can access making it easy for therapists to accept insurance and grow their practice. 1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where we got our start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford. Headway was founded in 2019 and are now powering 600,000+ appointments per month. To scale its vision, Headway has raised over $325 million in funding from a16z (Andreessen Horowitz), Thrive, Accel, and GV (formerly Google Ventures), Spark Capital, Forerunner Ventures and Health Care Service Corporation. Join us, and make an impactWe believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.Headway employees work remotely across the US, with the option to work from our NYC (HQ) or SF offices. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact talent@findheadway.com.

Founded in 2019

New York, New York, USA

3.4K employees (197 in marketing)

headway.co