Responsibilities

• Own the Growth Strategy: Define and execute patient acquisition and admissions roadmap, aligning with revenue and impact goals.
• Funnel Optimization: Develop and optimize the full patient funnel, including list based acquisition, clinical outreach to hospitals, case manager referrals, and all other relevant channels.
• SEM/SEO Leadership: Develop and lead all targeted online acquisition channels from start to finish.
• Data & Analytics: Track and understand conversion rates across all major acquisition funnels.
• Collaboration: Partner closely with Product, Operations, and Clinical leaders to ensure a seamless and high-quality patient journey.
• Operational Support: Support the acquisition process all the way through clinical admissions into Flourish. This means competently supporting and operationalizing the family experience from first point of contact all the way through to appropriate admissions, while ensuring safe patient care along the way.
• New Market Launches: Work with the leadership team to ensure new states and new contracts are launched effectively.
• Team Leadership: Build and mentor a high-performing growth team, including clinical admissions and patient acquisition.
• Patient Acquisition: You are responsible for all company KPI’s related to patient acquisition. This currently includes growing admissions by 15% MoM and ensuring access to care within 7 days for as many kids as possible.
• Enforcing Safe Patient Care: You are responsible for supporting safe patient care, led by the clinical leadership, from the moment a family talks to a Flourish team member all the way to full admission into clinical care.
• Data Analysis: You are responsible for funnel by funnel data tracking and partnering with the head of product to always ensure you know the performance of every list and referral partner.
• New Contract Implementation: You are responsible for collaborating with the leadership team to ensure effective implementation of all new health plan contracts and state launches.
• Supply/Demand Optimization: You will collaborate with the c-suite to support supply/demand optimization, specifically helping to forecast future patient growth.
• Cross Functional Collaboration: You will collaborate with the VP of product and the VP of Clinical R&D to strategize and prioritize all important levers to ensuring the company grows effectively.
• Startup Adaptability: In challenging situations, we expect you to in real time to: Leverage strength and leadership of more junior colleagues involved in the situations in a way that teachers them to be adaptable in the future, while demonstrating exceptional adaptability skills yourself:
• Prioritize and re-prioritize when things change.
• Time management based on priorities
• Reframe adversity as a growth opportunity
• Things change all the time. And we need to move fast.
• Inclusion and Belonging: As a leader at Flourish, we expect you to find find ways to instill psychological safety, inclusion, belonging, and empowerment for all Flourish employees at the team and company level.