Head of Growth – Patient Acquisition (Healthcare / Wellness)

USA (Remote)

$90K/yr – $140K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end patient acquisition and funnel optimization using HubSpot in a growth-focused role.

  • Own the end-to-end acquisition funnel from lead to completed visit
  • Must-have: Proven HubSpot CRM experience
  • Standout: Collaboration with external marketing partners to align campaigns with goals

Job Description

Responsibilities

  • Build and optimize a high-performing acquisition funnel
  • Manage and enhance HubSpot workflows and pipelines
  • Develop dashboards to track key metrics:
  • Cost per lead (CPL)
  • Cost per acquisition (CPA)
  • Booking rate
  • Show rate
  • Collaborate with external marketing partners to:
  • Align campaigns with conversion goals
  • Monitor and improve performance

Requirements

  • Proven experience driving measurable growth outcomes
  • Strong experience with HubSpot CRM (required)
  • Experience working with full-funnel conversion optimization
  • Analytical mindset with comfort using data and dashboards
  • Familiarity with paid acquisition channels (Google Ads, Meta)

Preferred

  • Experience in healthcare, wellness, or similar services
  • Experience with appointment-based business models

Benefits

  • 401(k)
  • 401(k) matching
  • Health insurance
  • Life insurance
  • Mileage reimbursement
  • Paid time off
  • Vision insurance