Senior Manager, GTM Strategy & Process Optimization
ServiceNow
San Diego, CA (Remote)
$140K/yr - $245K/yrIn-houseFull-timeSenior level10+ years exp.
2 days ago
Head of Go-to-Market Enablement
San Jose, CA (On-site)
Salary Not AvailableSenior Level15+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the global GTM enablement engine across product marketing, applications engineering, sales, and business units to accelerate design-win growth and customer adoption.
- Go-to-Market Infrastructure: Build scalable launch, field enablement, and centralized content frameworks.
- Distribution & Channel Enablement: Train distributors, equip the channel, and drive design activity with sales alignment.
- Customer Design Tools & Software: Align tools with BU priorities and continuously improve based on field feedback.
Job Description
- Role Purpose: Lead the organization responsible for building and scaling the go-to-market infrastructure that enables Power Integrations’ Business Units to execute globally and drive design-win growth.
- This role owns the systems, tools, training, and marketing capabilities required to accelerate customer adoption, strengthen distribution engagement, and improve commercial execution across all markets.
- Operating at the intersection of Product Marketing, Applications Engineering, Sales, and Business Units, this leader ensures customer-facing teams are equipped with the knowledge, tools, and messaging required to effectively position and deploy PI solutions.
- Go-to-Market Infrastructure: Build and lead the global GtM Enablement organization supporting all Business Units.
- Go-to-Market Infrastructure: Develop scalable frameworks for product launches, field enablement, and messaging.
- Go-to-Market Infrastructure: Standardize go-to-market processes, tools, and best practices globally.
- Go-to-Market Infrastructure: Establish centralized knowledge platforms and content systems.
- Distribution & Channel Enablement: Lead global distribution marketing aligned with PI’s channel strategy.
- Distribution & Channel Enablement: Ensure distributors have the training, tools, and technical resources required to drive demand.
- Distribution & Channel Enablement: Develop programs that increase design activity and customer engagement through distribution.
- Distribution & Channel Enablement: Partner with Sales to strengthen channel effectiveness and coverage.
- Customer Design Tools & Software: Provide strategic direction for customer design-in tools (e.g., PI Expert and related platforms).
- Customer Design Tools & Software: Ensure tools accelerate evaluation, system design, and product adoption.
- Customer Design Tools & Software: Align tool capabilities with Business Unit priorities and roadmaps.
- Customer Design Tools & Software: Drive continuous improvement based on customer and field feedback.
- Field Enablement, Training & Technical Documentation: Lead global training and enablement programs for Sales, distributors, and customers.
- Field Enablement, Training & Technical Documentation: Develop structured training and certification programs for technical sales and field teams.
- Field Enablement, Training & Technical Documentation: Own the development of high-quality technical documentation, application content, and reference materials.
- Field Enablement, Training & Technical Documentation: Integrate competitive positioning into enablement through structured “fighting guides,” including: Competitive battlecards, Positioning frameworks, Objection-handling guidance.
- Field Enablement, Training & Technical Documentation: Ensure all enablement content is technically rigorous, consistent, and aligned with Business Unit priorities, and partner with Product Marketing, Applications Engineering, and field teams to refine positioning based on market dynamics.
Power Integrations
Power Integrations, Inc., is a Silicon Valley-based supplier of high-performance electronic components used in high-voltage power-conversion systems. Our integrated circuits and diodes enable compact, energy-efficient AC-DC power supplies for a vast range of electronic products including mobile devices, TVs, PCs, appliances, smart utility meters and LED lights. Our SCALETM IGBT drivers enhance the efficiency, reliability and cost of high-power applications such as industrial motor drives, solar and wind energy systems, electric vehicles and high-voltage DC transmission. Since its introduction in 1998, Power Integrations' EcoSmart® energy-efficiency technology has prevented billions of dollars' worth of energy waste and millions of tons of carbon emissions. Reflecting the environmental benefits of our products, Power Integrations' stock is a member of clean-technology stock indices sponsored by Cleantech Group LLC and Clean Edge. Visit our Green Room for a comprehensive guide to energy-efficiency standards around the world. For more information please visit www.power.com.
