Head of Global Product Marketing - San Francisco

Responsibilities

• Own global positioning, messaging architecture, and pricing input across the full AI hardware and software portfolio
• Build the message house for each product with brand strategy, and hand activation-ready frameworks to regional partners that don't require central rewrites
• Lead end-to-end launch strategy and execution for tier-one products, from naming and embargo strategy through reviewer seeding, marketplace content readiness, and sustain, benchmarking every launch against the best consumer AI hardware releases
• Run the competitive program: win-loss reading, feature-gap tracking, counter-positioning, and comparison-surface strategy across Amazon PDPs, search, YouTube and Reddit reviews, and AI assistant answers
• Own claims substantiation with legal, so every stat, superlative, and market-position claim is cleared before use, and maintain the governance workflow as the portfolio and claim volume grow
• Partner with product on roadmap input: what the market rewards and where the category gaps sit
• Lead and scale the global PMM team: set the operating model, develop team members, and serve as the cross-functional authority connecting roadmap to brand narrative and regional activation

Requirements

• 10+ years in product marketing, including 5+ years leading a PMM team of 5 or more at a consumer tech, AI, or hardware company
• Ownership of at least two full hardware or hardware-plus-software launch cycles, end to end (not campaign support), from positioning through day-one conversion surfaces and sustain
• Experience positioning products in a category under active competitive attack, with real counter-positioning discipline rather than category-leader messaging alone
• Experience managing PMM across multiple markets with regional activation partners, and building messaging systems regions can run without central rewrites
• Experience pricing and packaging a hardware-plus-subscription model, and an understanding of the trade-offs between device margin, subscription attach, and perceived value
• Strong positioning craft: segmentation, jobs-to-be-done, message hierarchy, and proof-point architecture
• Launch mechanics fluency: reviewer seeding, embargo strategy, retail and marketplace content readiness, and day-one conversion surfaces
• Competitive intelligence fluency: win-loss reading, feature-gap tracking, and counter-messaging discipline, plus familiarity with platforms like Crayon and Klue
• The ability to explain model-driven features accurately without overclaiming
• An evidence-led approach with executives: you bring win-loss data, conversion analysis, and competitive benchmarks rather than opinion, and you can hold the line between what the product does and what marketing wants to say, even under pressure from product or brand stakeholders

Preferred

• Experience with AI-feature products: explaining model-driven capabilities to reviewers, press, and retail partners, and navigating the legal review that comes with AI performance claims
• Hands-on depth in comparison moments: optimizing Amazon PDP content, mapping search intent to messaging, and influencing how AI assistants surface product answers
• A track record of translating founder or engineering conviction into positioning the market accepts, ideally somewhere the product and marketing teams had real tension to resolve

Benefits

• Founding Team: Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup.
• Competitive Compensation: $200K-$310K base salary+performance bonus+Equity.
• Comprehensive Benefits: Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
• Retirement Planning: 401(k) plan for full time employees with company matching.
• Paid Time Off: Unlimited PTO, plus 13 paid holidays.
• New Parent Leave: 12 weeks of paid time off to spend time with your new family, regardless of gender.
• Hybrid Office: Minimum of 3x in office per week.
• Gear: New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
• Perks: Best office equipment. Annual offsites. Free office drinks and snacks. Commuter Benefits.