Head of Events, Program Performance & Community Engagement

Responsibilities

• Event strategy and planning: Build and manage the annual national events calendar across all program types, aligned with fundraising targets and seasonal giving (Ramadan, Dhul Hijjah, year-end).
• Event strategy and planning: Set clear goals for every event before approval: attendance target, fundraising target, budget and cost per attendee.
• Event strategy and planning: Select cities, venues and dates strategically, using community size, past results, competing events and mosque calendars.
• Event strategy and planning: Develop and maintain a standard event playbook covering timelines, run-of-show, staffing, vendor, AV and on-site checklists.
• Event strategy and planning: Negotiate and manage venue, catering, talent and vendor contracts within budget.
• Marketing, outreach and attendance: Own attendance for every event: "filling the room" is a core accountability of this role.
• Marketing, outreach and attendance: Partner with the marketing team on campaigns for each event: digital, social, email, SMS and print.
• Marketing, outreach and attendance: Lead ground marketing in each market: flyering, booths after Jumu'ah, community announcements and local influencer outreach.
• Marketing, outreach and attendance: Engage mosques, imams, MSAs and community organizations well in advance of each event to secure promotion, co-hosting and turnout.
• Marketing, outreach and attendance: Track ticket sales and registrations against targets and adjust outreach early when an event is behind.

Requirements

• 7+ years in event management, program management or nonprofit fundraising events, with 3+ years leading teams.
• Proven record of planning and running multi-city or large-scale events with measurable attendance and fundraising results.
• Experience recruiting and managing volunteers at scale.
• Strong relationships with, or deep understanding of, American Muslim communities, mosques and community organizations.
• Budget ownership and vendor contract negotiation experience.
• Comfort using data to set targets, track performance and make decisions.
• Bachelor's degree or equivalent experience.

Preferred

• Experience with gala dinners, live entertainment or touring programs.
• Familiarity with event ticketing, CRM and volunteer management platforms.
• Arabic, Urdu or another community language.
• Existing network across mosques and Muslim organizations in multiple US regions.