Responsibilities

• Define and execute the overarching program vision for US sponsorships — identifying high-value IP, cultural moments, and tentpole events that create differentiated, only-at-Amazon experiences for brand partners
• Lead initial brand negotiations, pitch narrative development, and deal closure; own the end-to-end relationship from first conversation through signed commitment
• Build and manage the operational infrastructure, creative resources, and cross-functional processes required to deliver sponsorship campaigns against brand and partner goals
• Oversee end-to-end campaign execution including budget management, timeline oversight, workback development, and performance tracking across all channels and formats
• Engage senior leadership and key stakeholders across Ads, XCM, Retail, and third-party partners to secure sponsorship requirements, align on deliverables, and unblock dependencies
• Lead, mentor, and inspire a high-performing creative team spanning design, art direction, copy, motion, and production — fostering a culture of creative excellence and operational rigor
• Define KPIs and success metrics at both the program and campaign level; measure and communicate results to internal teams, leadership, and brand partners
• Develop sponsorship tiers, pricing models, playbooks, and scalable frameworks that drive long-term revenue growth and program repeatability
• Manage annual planning, pipeline development, and OP1/OP2 narrative contributions; maintain visibility into revenue pacing and forecast accuracy
• Own escalation and risk mitigation for at-risk deals, funding gaps, IP access challenges, and campaign-level operational issues

Requirements

• Experience in online or digital advertising
• Experience working on or with large-scale, global creative campaigns
• Experience managing engagement focused programs across diverse Amazon owned channels, expertise in A/B testing and optimizations
• Experience building scalable programs and repeatable scalable processes, levering various tools and methods to create scale and efficiency

Preferred

• 10+ years of event marketing or brand, program, or experiential marketing experience
• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
• Experience with business development, partnership management, or sourcing new business
• Experience in creating and managing budgets
• Experience with social media and PR