Responsibilities

• This role will focus on improving conversion, onboarding, retention, and upgrade paths across our Shopify storefront and lifecycle marketing programs.
• You’ll work closely with our founders and marketing team to analyze acquisition and lifecycle performance, design better funnels, improve merchandising and landing pages, and build segmentation and CRM strategies that increase repeat purchases and upgrades.
• Improving conversion, merchandising, and landing page performance across our Shopify storefront
• Analyzing lifecycle and cohort data to understand customer behavior and retention patterns
• Designing funnels and lifecycle campaigns that increase refill frequency and repeat purchases
• Building segmentation strategies based on product ownership, behavior, and acquisition channel
• Optimizing upgrade paths across our ecosystem (e.g., Counterstand → Nook → Grow Packs and accessories)
• Implementing loyalty programs
• Testing offers, bundles, and promotions that increase AOV and lifetime value
• This role collaborates closely with our paid media, CRM and creative teams but focuses specifically on DTC lifecycle revenue and commerce optimization.

Requirements

• This role is ideal for someone who has helped build or scale the lifecycle and revenue engine at a DTC or omni-channel brand.
• Working in Shopify-based businesses
• Improving conversion rate and customer lifecycle performance
• Designing funnels, segmentation strategies, loyalty or subscription programs and CRM flows
• Running experiments that increase repeat purchases and lifetime value
• Operating in lean teams where strategy and execution are closely connected
• This role is hands-on and analytical — perfect for someone who enjoys building systems that improve customer outcomes and long-term revenue.