Head of Digital Marketing

Responsibilities

• Own patient acquisition strategy and execution across all channels - paid digital (Google/YouTube, Meta, programmatic), patient advocacy partnerships, community outreach, caregiver networks, optometrist referral programs, and auditory channels (radio, podcast) targeting our 65+ low-vision patient population
• Design and execute recruitment campaigns for clinical trials, including PRIMAvera (Australia) and US-based trials, spanning digital outreach, patient advocacy org partnerships, physician referral programs, and community-based channels
• Own HCP acquisition strategy and execution, including scientific conference presence, KOL and peer-to-peer programs, physician dinners and roundtables, CME partnerships, and digital HCP channels; equip implant centers with tools to recruit their own patients
• Build and optimize the patient lifecycle infrastructure — from registry sign-up through consultation, qualification, and implant — including the pathway that connects interested patients to their nearest implant center, referring physician, or existing retina specialist
• Own or oversee direct communications and lifecycle marketing, including email communications across patient, caregiver, and physician segments, and re-engagement workflows for incomplete registrants
• Establish and maintain standardized performance measurement and ROI reporting across all acquisition channels; develop a hypothesis-test-learn cadence to identify programs worth scaling and those to deprioritize
• Navigate regulatory and legal constraints on direct-to-patient marketing across primary markets (EU, US, and Australia), working closely with legal and regulatory teams
• Develop the foundation for a PRIMA patient community post-implant, including patient ambassador programs and user-generated content
• Contribute to broader Science brand acquisition efforts as the company’s product portfolio grows

Requirements

• 8+ years of experience owning acquisition across both digital and offline channels; this is not a pure digital role
• Demonstrated ability to build and execute multi-channel acquisition programs in a lean environment, without reliance on large in-house teams or established agency infrastructure
• Strong analytical foundation — comfortable building measurement frameworks, establishing baselines, and translating data into clear cross-functional reporting
• Experience navigating regulatory constraints on marketing communications, particularly in healthcare or medical device contexts
• Track record of owning KPIs end-to-end and driving measurable pipeline growth

Preferred

• Background in medical device, medtech, or life sciences marketing; understanding of a physician-mediated patient journey is strongly preferred
• Experience designing and running clinical trial recruitment campaigns, ideally across multiple geographies
• Experience marketing to older or less digitally-native demographics, and fluency in the channels that reach them effectively
• Familiarity with HubSpot or comparable CRM/marketing automation platforms; experience building lifecycle and re-engagement workflows
• Multi-market experience, particularly in the EU and Australia; German language skills a plus
• Startup or early-commercial-stage experience; you know how to operate with urgency and prioritize what matters most

Benefits

• Competitive salary and equity
• Medical, dental, vision and life insurance
• Flexible vacation and company-paid holidays
• Healthy meals and snacks provided for non-remote employees
• Paid parental, jury duty, bereavement, family care and medical leave
• Dependent Care Flexible Spending Account, subsidized by Science
• Flexible Spending Account
• 401(k)