Head of Digital Demand Generation at Tesla | Palo Alto, CA | $88K/yr – $198K/yr

Head of Digital Demand Generation

Palo Alto, CA (On-site)

$88K/yr – $198K/yrSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

You will own the North America digital demand-gen program, shaping strategy and execution across search, social, and display while managing budgets, agency relationships, and performance KPIs. You will partner with marketing operations for reporting and insights, advise on organic opportunities, and lead creative alignment and process improvements across markets.

Own channel budgets and targets
Lead agency partnerships and creative approvals
Translate data into strategy and actionable leadership insights

Job Description

Responsibilities

Lead digital strategy and execution for North America across search, social, and display advertising
Own channel-level budget allocation and performance management to meet revenue, CAC, and ROI targets
Manage external agency relationships, holding partners accountable for results and campaign delivery
Partner with marketing operations to define KPIs, build reporting, and deliver actionable insights to leadership
Provide strategic input on organic search opportunities based on channel performance and audience data
Lead creative briefing and approval processes to ensure brand, legal, and campaign alignment
Identify process improvements to optimize performance and scale best practices across markets

Requirements

Degree in Marketing, Business, or related field, or equivalent experience
10+ years of digital marketing experience with a proven track record in media and demand generation
Demonstrated experience managing digital acquisition budgets exceeding $10M annually
Hands-on experience with Google Ads account structure, bid strategies, conversion tracking, and social platforms
Prior experience in both agency and in-house environments with strong operational rigor
Strong analytical skills with the ability to interpret performance data and translate insights into strategy
Excellent communication and leadership skills with experience presenting to executive audiences

Benefits

Medical plans > plan options with $0 payroll deduction
Family-building, fertility, adoption and surrogacy benefits
Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company paid Basic Life, AD&D
Short-term and long-term disability insurance (90 day waiting period)
Employee Assistance Program
Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays

Tesla

3.5 Glassdoor

Tesla is accelerating the world’s transition to sustainable abundance. To achieve our mission, we're building a world powered by solar, enabled by battery storage and transported by electric vehicles. We’re committed to hiring and developing top talent from around the world for any given discipline. Headquartered in Texas, we operate six huge, vertically integrated factories across three continents. With over 100,000 employees, our teams take a first-principles approach to designing, building, selling and servicing our products in-house. Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.

Founded in 2003

Austin, Texas, USA

79K employees (5,337 in marketing)

www.tesla.com/careers

56% recommend to a friend

57% CEO approval