Responsibilities

• Lead digital strategy and execution for North America across search, social, and display advertising
• Own channel-level budget allocation and performance management to meet revenue, CAC, and ROI targets
• Manage external agency relationships, holding partners accountable for results and campaign delivery
• Partner with marketing operations to define KPIs, build reporting, and deliver actionable insights to leadership
• Provide strategic input on organic search opportunities based on channel performance and audience data
• Lead creative briefing and approval processes to ensure brand, legal, and campaign alignment
• Identify process improvements to optimize performance and scale best practices across markets

Requirements

• Degree in Marketing, Business, or related field, or equivalent experience
• 10+ years of digital marketing experience with a proven track record in media and demand generation
• Demonstrated experience managing digital acquisition budgets exceeding $10M annually
• Hands-on experience with Google Ads account structure, bid strategies, conversion tracking, and social platforms
• Prior experience in both agency and in-house environments with strong operational rigor
• Strong analytical skills with the ability to interpret performance data and translate insights into strategy
• Excellent communication and leadership skills with experience presenting to executive audiences

Benefits

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays