Responsibilities

• Pipeline number. You own the marketing-sourced pipeline target — $30M in MQLs. This is your number. You report on it weekly, you defend it, you fix it when it breaks
• Full-funnel demand gen strategy — outbound, inbound, paid, SEO, events, partnerships, and referral programs — built from scratch alongside the founder
• CAC and attribution modeling — you measure and monitor every dollar spent against LTGP, and you adjust accordingly
• Lead scoring and MQL/SQL definition — defined in lockstep with sales so there’s no ambiguity at handoff
• Campaign execution — you're the strategist and the executor. You're in the work alongside the team, not above it
• Weekly metrics reporting to the Founder — pipeline generated, CAC, conversion rates, cost per MQL, every week without being asked

Requirements

• Directly driven measurable pipeline growth at a B2B company between $5M–$50M in revenue
• Built demand gen from zero, not optimized someone else's engine
• You can write — cold email, ad copy, landing pages
• You're fluent in a CRM — sequences, automations, and reporting are things you build yourself
• You have experience in multi-location B2B verticals — restaurants, retail, healthcare, or dealerships
• You thrive in a lean, fast-paced environment where resources are tight and results are everything

Benefits

• Competitive base + performance bonus tied directly to pipeline and revenue outcomes
• Full autonomy — you won't be micromanaged, but you will be held to numbers
• Direct, unfiltered access to a metrics-driven founder who has built and scaled multiple companies
• The opportunity to build a team beneath you as your results prove the model
• Hybrid, full-time position
• Remote