Responsibilities

• Define target account segments in partnership with Growth, PMM, and Sales
• Build and maintain GTM playbooks by segment (who we target, how we reach them, and why it converts)
• Identify expansion opportunities within the existing customer base and partner with Lifecycle and Sales to act on them
• Own the marketing-generated pipeline forecast and report on performance weekly/monthly
• Design and run account-based programs across your target account list
• Partner with Growth Media and Content to align channels, messaging, and timing
• Set clear success metrics for every program and make decisions quickly to scale or stop
• Ensure campaigns are coordinated across channels, not run in isolation
• Define BDR targeting priorities (which accounts, which personas, when)
• Partner on outbound messaging and sequence strategy

Requirements

• Experience owning a marketing-generated pipeline target
• Background in demand generation and/or account-based marketing
• Experience building GTM plays or programs that Sales teams actually use
• Strong partnership with Sales/BDR teams
• Familiarity with intent data and account prioritization (e.g., 6sense, Bombora, or similar)
• Experience managing a small team
• Ability to operate at both strategy and execution levels

Preferred

• Traditional and Roth 401k with company matching
• A collaborative team culture
• Consistent/set work hours
• Challenging non-redundant daily duties
• A voice in how things get done

Benefits

• Traditional and Roth 401k with company matching
• A collaborative team culture
• Consistent/set work hours
• Challenging non-redundant daily duties
• A voice in how things get done