Responsibilities

• Lead demand strategy across active capital raises and RAD Intel + portfolio inbound programs
• Guide TOFU acquisition for both new investors and new buyers, plus retargeting and lifecycle across both funnels
• Set and manage performance expectations across raises and inbound tied to ROAS, pacing, conversion quality, and lead quality
• Partner with Investor Relations and brand leaders on segmentation, messaging, and conversion strategy across investor and customer journeys
• Lead inbound demand and demo-generation programs for RAD Intel and portfolio companies, from landing pages to conversion flows
• Align audiences, messaging, creators, and conversion paths across raise campaigns and brand inbound programs
• Guide Meta and Google planning, execution, and optimization across capital raise acquisition and brand/portfolio inbound through agency partners
• Lead affiliate and partner demand programs that support both investor acquisition and brand/portfolio lead generation
• Lead publisher media strategy and AV negotiations across financial, business, and news outlets to drive both raises and brand inbound
• Establish testing frameworks across creative, offers, landing pages, and creator/content inputs, applying learnings across raises and inbound

Requirements

• 8–12+ years in demand generation or performance marketing leadership
• Experience guiding Meta and Google programs through agency partners
• Proven success with affiliates, publishers, and premium media placements
• Strong judgment applying performance discipline to influencer and content marketing
• Comfort operating in regulated or high-consideration acquisition environments
• Clear communicator who builds trust with partners and internal teams

Benefits

• Competitive compensation package
• Stock options — be an owner in our fast-growing startup
• Flexible and generous time off policy to balance your work and life
• Remote-first environment with a strong async culture
• Collaborative, high-energy culture where your voice is heard