Responsibilities
- Segment strategy. Each segment requires a distinct motion—but they share the same enterprise foundation. You’ll define how we approach each and make that strategy actionable.
- Pipeline. You’re accountable for what these segments produce. In close partnership with sales, you’ll align on account prioritization and build programs that move the right prospects from first impression to signed contract.
- Partner pipeline. You’ll build on and scale our partner-led motion—working with our Partner Marketing and Events Lead to turn relationships into a consistent source of pipeline through referral programs, co-marketing, and field engagement.
- Messaging. You’ll shape how Pilot speaks to each of these audiences—externally and in the materials our sales team uses every day.
Requirements
- 10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments
- Experience managing and developing direct reports
- Strong foundation in demand generation and/or account-based marketing (ABM), including pipeline ownership and conversion metrics
- Experience partnering closely with sales leadership on account prioritization and pipeline goals
- Exposure to partner or channel marketing (direct ownership or close collaboration)
- Writes and communicates clearly
- Ideally, previous experience marketing to franchisors or accounting firms.