Responsibilities

• Own go-to-market from zero. Run the full motion across outbound, inbound, content, events, partnerships, and account-based plays. Target biotech, pharma, synthetic biology, service providers, and lab operations leaders around use cases like protocol execution, ELN/LIMS modernization, data wrangling, and AI-ready lab infrastructure. Test channels fast, measure pipeline contribution, CAC, and conversion, and scale what works.
• Carry the deals — and the mission. Run discovery, demos, and pilot conversations alongside the CEO, selling the why behind Cypher as much as the what. Turn those conversations into sharper messaging, case studies, and sales assets; build tailored decks, one-pagers, and nurture flows for high-value accounts; ensure timely, relevant follow-up to a signed pilot.
• Own product marketing and positioning. Make the technical product understandable and compelling. Refine Cypher's category narrative, value props, and competitive differentiation (vs. Benchling, legacy ELN/LIMS, internal scripts, AI copilots). Translate complex scientific workflows into clear language for scientists, R&D leaders, and technical buyers, and feed market insights back to product.
• Build early brand and market presence. Own content strategy and execution: thought leadership, case studies, technical explainers, launch content, and core collateral (website copy, landing pages, one-pagers, FAQs). Support announcements, investor updates, and partnership launches. Define Cypher's voice: practical, technical, and serious about scientific outcomes.
• Stand up GTM infrastructure. Operate CRM and sales/marketing automation (AI-native CRM or HubSpot). Build lead capture, attribution, segmentation, nurture flows, and dashboards. Track the funnel from visitor to lead to meeting to pilot to customer, with fast feedback loops to the founders.