Responsibilities

• Your north star is inbound pipeline growth.
• Integrated campaigns: Plan and run campaigns that connect our product launches, customer stories, and events into demand that reaches the right people. We have a lot of great raw material—your job is to get more eyes on it and turn it into leads.
• Content distribution: Think constantly about where our audience is and how to reach them. We punch above our weight on content and assets. Your job is to build the distribution engine behind it, so our launches, customer stories, and event content actually reach the right people.
• ABM: Build and run account-based programs against a defined target list. Work with sales to identify the right accounts, build the right message, and get in front of the right people.
• Paid amplification: Own paid channels (primarily LinkedIn) as one lever in the broader mix. You don't need to be a paid media specialist, but you need to run these channels intelligently and know when to scale them up or shut them off. There's no defined media budget today; part of your job is building the case for where we should invest and how much.
• Channel experimentation: We're not fully invested in any single inbound channel yet; part of your job is figuring out where the highest-leverage opportunities are—SEO/AEO, communities, partnerships, organic social—running real experiments, and doubling down on what works.