Head of Demand Generation

Responsibilities

• Develop and lead Accuris's global demand generation strategy, aligned with annual revenue targets, priority markets, product launches, and customer expansion objectives.
• Own marketing-sourced and marketing-influenced pipeline goals, including coverage, conversion, velocity, and program return.
• Create differentiated demand motions for Accuris's Engineering Intelligence and Supply Chain Intelligence solutions.
• Balance new-logo acquisition with cross-sell, upsell, product adoption, and customer expansion opportunities.
• Build quarterly and annual plans that clearly connect investments, audiences, programs, pipeline targets, and expected business outcomes.
• Establish a disciplined testing and optimization roadmap across messages, offers, audiences, channels, and conversion points.
• Turn company and product priorities into integrated campaigns that span paid media, organic and AI search, email, webinars, events, content syndication, retargeting, nurture, and sales activation.
• Work with Product Marketing to develop compelling buying journeys for technical users, functional leaders, and executive decision-makers.
• Build campaigns around the business outcomes Accuris delivers, including engineering productivity, regulatory compliance, requirements traceability, supply chain resilience, risk reduction, and faster time to market.
• Create repeatable campaign frameworks that can be adapted by product, industry, geography, account segment, and stage of the customer lifecycle.

Requirements

• 10+ years of B2B marketing experience, including significant leadership responsibility for demand generation, growth marketing, integrated campaigns, or account-based marketing.
• A demonstrated record of building qualified pipeline and contributing to revenue in an enterprise software, data, information services, or technology business.
• Experience marketing complex solutions to large organizations with long sales cycles, multiple products, and multi-person buying committees.
• Strong command of full-funnel demand generation, including acquisition, nurture, ABM, conversion, pipeline acceleration, and customer expansion.
• Experience partnering closely with enterprise sales teams and Revenue Operations against shared pipeline objectives.
• The ability to move comfortably between strategy, team leadership, performance analysis, and hands-on program development.
• Fluency applying AI tools to accelerate campaign development, audience research, content activation, personalization, testing, and performance analysis - while maintaining strong standards for accuracy, brand integrity, data security, and human review.
• Demonstrated ability to evaluate and adopt AI-enabled marketing tools, translate them into practical workflows, and coach teams to use them responsibly and effectively.
• Strong analytical and financial judgment, including experience managing budgets, forecasting contribution, and reallocating investment based on results.
• Experience with modern CRM, marketing automation, attribution, intent, ABM, analytics, webinar, and digital advertising platforms.

Preferred

• Experience marketing to engineering, manufacturing, supply chain, compliance, product development, or technical information audiences.
• Experience in aerospace and defense, electronics, automotive, energy, industrial manufacturing, or other regulated industries.
• Familiarity with standards management, requirements management, engineering software, component intelligence, PLM, digital engineering, or supply chain risk.

Benefits

• comprehensive benefits