Responsibilities

• Lead the company’s demand generation strategy, spanning top-of-funnel programs, mid-funnel nurtures, and pipeline acceleration initiatives across target accounts and segments.
• Develop and own integrated campaign strategy across paid media, email, digital, content syndication, executive engagement, field marketing, and partner channels.
• Build and refine lead lifecycle programs to maximize conversion and pipeline contribution across scoring, routing, nurture sequences, and follow-up workflows.
• Partner with Sales & Strategy on account prioritization, inbound qualification, and outreach strategies to ensure marketing and sales motions are tightly aligned.
• Own the strategy and investment decisions for Simbe's digital marketing programs across paid search, SEO, and AEO, directing an external digital agency to execute against defined goals and performance targets.
• Lead the company’s account-based marketing strategy across target enterprise accounts and strategic customers. Develop frameworks for account segmentation, tiering, and prioritization to ensure resources and investments are focused on the highest-impact growth opportunities.
• Balance high-touch, personalized programs for top-tier accounts with scalable programmatic approaches across the broader account portfolio.
• Partner with commercial leadership to align ABM investments to pipeline, expansion, and revenue goals and orchestrate account influence via Simbe's advisor, technology, channel, and investor partners.
• Drive account-based programs across both new business and existing customer motions, with a strong emphasis on client expansion and long-term account growth.
• Partner with Strategy, Client Success, Sales, and Product Marketing to deepen executive relationships, increase engagement across buying groups, support product adoption, and surface expansion opportunities within strategic accounts.

Requirements

• 7-15 years of experience in demand generation, account-based marketing, enterprise GTM, or B2B marketing leadership roles
• Proven success building and scaling demand generation and/or ABM programs that drive measurable pipeline growth, customer expansion, and revenue impact
• Strong experience partnering with enterprise Sales and Client Success leaders on strategic account planning and pipeline strategy
• Deep understanding of land-and-expand go-to-market motions and complex enterprise buying cycles
• Experience developing and managing integrated, multi-channel marketing programs across paid, owned, digital, executive, and field engagement channels
• Familiarity with marketing operations fundamentals: MAP management, lead scoring and routing, attribution modeling, UTMs, and SFDC integration
• Strong commercial acumen and ability to align marketing investments to business outcomes
• Demonstrated success leveraging AI, automation, intent data, and modern GTM technologies to improve targeting, engagement, and operational efficiency
• Experience managing external agencies, consultants, and strategic marketing partners

Preferred

• Deep knowledge of selling to executive retail buyers preferred
• Knowledge of AI, automation, and robotics industries strongly preferred
• Knowledge of the retail technology ecosystem and purchase dynamics strongly preferred