Responsibilities

• - Own the full D2C funnel end-to-end: site content, landing pages, checkout, and conversion rate optimization
• - Plan, manage, and optimize paid media spend across channels, owning the budget and the ROI story behind it
• - Build and run lifecycle marketing programs (email, SMS, and beyond) to drive retention and LTV
• - Drive SEO and GEO (generative engine optimization) strategy so we're found through both traditional search and AI-driven discovery
• - Manage and develop the internal resource(s) and external agency partners you inherit, and build out the team as scale demands it
• - Use AI tools throughout your workflow to multiply output and move faster than a traditional team could
• - Partner with the cross-functional team already working on D2C to bring the function fully online, then own it going forward
• - Report directly to the CEO on funnel performance, budget, and growth strategy

Requirements

• - Proven D2C marketing leadership experience, with a track record of building or scaling a direct-to-consumer funnel
• - Deep, hands-on fluency with the Shopify and Klaviyo playbook
• - Experience across the full D2C stack: CRO, paid media, lifecycle, and SEO, even if you\'ve specialized in one or two
• - Comfortable being both the strategist and the executor, especially in the early build phase
• - Fluent and enthusiastic user of AI tools to extend your own capacity
• - Data-driven and analytical, with a scrappy, get-it-done work style
• - Experience managing external agencies and internal team members

Preferred

• - Experience building a D2C function from near-zero, not just optimizing an existing one
• - Familiarity with hardware or consumer electronics D2C motions
• - Experience with generative engine optimization (GEO) specifically, not just traditional SEO
• - Prior experience reporting directly to a CEO or founder

Benefits

• - 401(k) with company matching
• - Health insurance
• - Flexible PTO