Responsibilities

• Lead the execution, optimization, and support of CRM campaigns aligned with business and customer lifecycle goals.
• Partner with marketing, analytics, and technical teams to troubleshoot campaign issues and improve overall CRM performance.
• Ensure accuracy in audience segmentation, targeting logic, campaign workflows, and CRM execution processes.
• Monitor CRM platform performance, campaign KPIs, and service reliability, and provide clear reporting to internal stakeholders.
• Translate performance trends and campaign outcomes into actionable recommendations for optimization and growth.
• Act as the escalation point for CRM-related operational or technical issues and coordinate timely resolution.
• Conduct root cause analysis on recurring issues and implement long-term solutions to improve system stability and campaign effectiveness.
• Mentor and develop CRM support and execution teams, building technical capability and a culture of continuous improvement.
• Lead onboarding, training, and change management initiatives to support adoption of new processes, system updates, and best practices.
• Evaluate new CRM technologies, automation tools, and workflow enhancements to improve scalability, efficiency, and long-term operational excellence.

Requirements

• Proven experience in CRM operations, CRM marketing, lifecycle management, or marketing technology, ideally in a senior leadership role.
• Strong understanding of CRM platforms such as Salesforce, HubSpot, Braze, or similar systems.
• Demonstrated ability to lead cross-functional teams and work effectively with technical partners, vendors, and business stakeholders.
• Strong analytical mindset with the ability to turn campaign performance and platform data into strategic recommendations.
• Experience managing CRM service delivery, campaign execution workflows, and operational issue resolution.
• Excellent communication, leadership, project management, and problem-solving skills.
• Strong understanding of process optimization, documentation, and scalable CRM operations.
• Familiarity with data privacy regulations and marketing compliance requirements, including GDPR or similar frameworks.
• Ability to balance strategic ownership with hands-on operational execution in a fast-paced environment.

Nice to Have

• Experience with automation tools, customer journey orchestration, and A/B testing frameworks.
• Understanding of API integrations and broader marketing technology ecosystems.
• Working knowledge of SQL, Excel, or other analytics tools used for CRM reporting and performance analysis.
• Experience in iGaming, sports betting, fintech, or another highly regulated and data-driven industry.

Benefits

• Bonuses : Discretionary, performance based
• Benefits : Comprehensive medical, dental, and vision + 401(k)
• Time Off : Generous PTO policy
• Perks : Partially subsidized in-office breakfasts and lunches
• Culture : Collaborative, international team that celebrates milestones and wins together
• Growth : Strong opportunities for professional development and ownership within a scaling organization