Responsibilities

• Own the creative that drives paid: Concepts, production, testing, and learnings, from static to UGC to video
• Lead creative testing: Test design, success criteria, iteration cadence, and a learnings loop, in tandem with the media buyer who owns spend
• Build the creator-led content engine: Sourcing, briefing, production workflows, and scaling winners
• Lead our organic creative: Strategy, production, and cadence
• Messaging: Own messaging across ads, landing pages, lifecycle, and organic
• Own content production: Build a repeatable pipeline that ships at volume
• Branding: Shape the brand and extend it offline through experiential, out of home, and direct mail
• Vision: Set the creative vision as the brand scales