Head of Creative Strategy

Responsibilities

• Mass Creator Ops (50+ Active): Source, onboard, and continuously manage a roster of 50+ micro-creators at any given time through Trybe . You will handle the relationships, negotiations, and product seeding logistics.
• Creative Direction & Briefing: Write highly structured, psychology-driven creative briefs. You’ll instruct creators on visual hooks, pacing, CTA frameworks, and organic trends to maximize the chances of organic virality.
• The "Organic to Paid" Pipeline: Monitor the organic performance of creator posts. You will identify the breakout videos (high watch time, high engagement) and immediately transition them into our paid ecosystem.
• Meta Ads Whitelisting: Use Trybe and Meta Ads Manager to request advertiser access, launch dark posts from the creators' handles, and run rigorous creative testing frameworks (Dynamic Creative Optimization, cost-cap testing, etc.).
• Data Translation & Iteration: Analyze metrics on both the organic side (hook rate, hold rate) and the paid side (CTR, CPA, ROAS). Use these insights to dictate the next week's creator briefs.
• Maintain an active pipeline of 50+ micro-creators, ensuring a continuous weekly flow of raw UGC and polished video assets.
• Master the Trybe platform to streamline creator communication, product fulfillment, and Meta whitelisting permissions.
• Develop weekly creative sprints based on current TikTok/Reels trends, competitor analysis, and direct-response marketing principles.
• Work seamlessly with our media buying team (or manage the ad launches directly) to turn organic winners into scalable whitelisted Meta Ads.
• Provide weekly reporting on creator output, organic traction, and paid creative performance.

Requirements

• The Hybrid Marketer: You are equal parts creative director, talent manager, and media buyer. You understand both the "art" of a viral hook and the "math" of Meta Ads Manager.
• Scale-Obsessed: You have proven experience managing large volumes of creators (30-50+) simultaneously without dropping the ball. You are highly organized and live in dashboards/spreadsheets.
• Platform Mastery: You have hands-on experience using Trybe (or similar platforms like #paid, Grin, SARAL, or Insense) for creator management and whitelisting.
• Direct Response Native: You know the difference between a "pretty" video and a video that converts. You understand metrics like 3-second hook rate, thumb-stop ratio, and outbound CTR.
• Self-Starter: You thrive in a "eat what you kill" compensation model. You don’t want a capped salary; you want a piece of the revenue you generate.