Responsibilities

• Define Farren's content pillars and the guardrails for each: what we talk about, which coaches lead each topic, and which claims we never make.
• Have final say on technical accuracy before anything ships, across organic, paid, and email.
• Build a review loop with our Coach Collective so experts validate technical content, and document the red flags so the whole team can check its own work.
• Map content to every stage of the journey: awareness, education and trust, conversion, and retention.
• Find where people drop off, and create the content that closes the gap.
• Brief the Creative Director and Media Producers, and write the core copy yourself.
• Set priorities for coach collaborations, and partner with the Social Manager on channel execution.
• Own every automated email sequence: onboarding, activation, trial conversion, retention, and win-back.
• Audit what exists today, fix what's inaccurate, and rebuild what isn't performing.
• Build event-triggered flows based on how members actually use the product.

Requirements

• You've trained, competed, or coached seriously. Training is part of your life, not a passing interest. You can spot fake fitness content instantly and explain exactly what gives it away.
• You have 5+ years in content strategy, lifecycle, or growth marketing, ideally in fitness, wellness, or consumer subscription.
• You've built and run a full-funnel content strategy, and you know how the story changes at each stage.
• You've built automated lifecycle flows in Customer.io, Klaviyo, Braze, or similar, and can show how they moved activation or retention.
• You're comfortable making calls on directional data at small volumes, and disciplined about killing what doesn't work.
• You write clearly, specifically, and like a human.
• You are OBSESSED. You're insatiable, unshakable, and relentless in your desire to improve and drive improvement.
• You can lead people who don't report to you, including a Creative Director and a collective of coaches with strong opinions.
• You're comfortable with ambiguity. The strategy will evolve, and you'll be the one evolving it.
• You're based in, or willing to relocate to, the Denver/Boulder area.

Benefits

• Equity · Health, dental, and vision · Flexible PTO · Farren subscription