Responsibilities

• This role will set the creative content direction for L1VE’s most important experiences – shaping creative arc & vision, narrative structure and tone pacing across both L1VE moments, shoulder programming and series-based content.
• You set the creative bar and ensure execution aligns to it.
• Shape a programming strategy that blends: tentpole L1VE moments, shoulder programming, episodic and linear series, create cadence and rhythm that feel intentional, partner with Product and Growth to align programming with habit formation.
• Lead and grow a multidisciplinary content and creative team.
• Set clear editorial standards across L1VE and serialized content.
• Foster a culture of taste, craft, experimentation, and learning.
• Collaborate with rights holders, creators, talent, and brand partners to co-create immersive and serialized experiences.
• Translate partner goals into programming that feels premium and authentic.
• Serve as the creative counterpart to Commercial, Product, UX, and Production leadership.
• Use qualitative and quantitative signals to refine programming and creative direction.
• Identify which formats drive emotional resonance, habit, and partner confidence.
• L1VE develops a recognizable creative identity as a new kind of network, not just a destination.