Head of Brand

Responsibilities

• Define and execute the US brand strategy, aligned with Wellhub’s global brand strategy and platforms.
• Translate global guidelines into locally relevant execution: campaign regionalization, tone of voice and cultural nuance, grounded in the US competitive, employer-benefits and wellness landscape.
• Build awareness and consideration among US HR and benefits decision-makers (B2B) and employees (B2C).
• Plan and deliver brand-led activations, experiential programs, sponsorships and events end-to-end, managing agencies, vendors and local partners.
• Own the brand budget and the relationships with agencies, sponsorship and media partners (OOH, TV/CTV, streaming), with clear accountability for ROI.
• Use brand tracking, research and competitive benchmarks to inform positioning and investment decisions.
• Partner with Revenue Marketing, Demand Gen, User Growth, Social Media and Product Marketing to connect brand to pipeline and business results, influencing priorities through data and shared goals.
• Lead, develop and manage the US Brand Marketing team, including performance management, career planning and succession.
• Use AI tools in your day-to-day work (research, strategy, content and productivity) and encourage the team to do the same.
• Report brand results and learnings to senior stakeholders, including Directors and C-level.

Requirements

• A proven brand builder with solid experience in brand marketing, including team leadership, and a track record of building and executing consumer brand strategy in the US (positioning, campaigns and brand-led activations) with measurable impact on awareness or consideration.
• Hands-on in experiential and event marketing, with experience managing agencies, vendors and local partners to deliver brand events and campaigns end-to-end.
• Experienced in partnerships, sponsorships or experiential marketing in the US, with a strong local network of vendors and partners.
• Skilled at translating global brand guidelines into culturally relevant US execution while keeping consistency with a global team.
• A self-starter who brings ideas to the table and builds without waiting to be asked, balancing strategic thinking with hands-on execution.
• Comfortable building in a fast-moving, ambiguous environment where scope, budget and sequencing can evolve.
• A strong communicator who adapts to the audience (senior global leadership vs. local team) and works effectively across time zones with colleagues in Brazil and Europe.
• A people leader with a focus on development and documented performance.
• A regular user of AI tools in your day-to-day work (ChatGPT, Claude, Midjourney, Adobe Firefly, Perplexity or similar).
• Background in high-growth environments, regionalized operations or subscription businesses is a plus, as is experience in B2B2C, HR tech, benefits or wellness (not a requirement).

Preferred

• Background in high-growth environments and/or regionalized operations, ideally in B2B2C, HR tech, benefits, wellness or subscription businesses (a plus, not a requirement).