Head of Brand Marketing Nexxus, North America

Responsibilities

• Own the multi-year Nexxus brand strategy to accelerate growth and competitiveness, including identifying future growth spaces 5+ years out, defining the destination brand architecture, and leading the innovation/renovation roadmap to deliver sustainable, profitable growth.
• Shape the B&W portfolio strategy by contributing to the rolling 3-year strategic plan (owned by the CEO B&W NA) and sharing accountability with CSP/Ops for delivering brand-specific targets (USG, GM, UOM, market share, sustainability).
• Act as the guardian of brand equity for Nexxus in North America, ensuring clarity and consistency across Brand Key, BCI, Distinctive Brand Assets/Memory Structures, Brand Guidelines, and Brand Worlds.
• Lead the innovation agenda by translating the long-term strategy into a 12-quarter pipeline of winning innovation mixes that strengthen Nexxus’ premium positioning and deliver future growth across US and Canada.
• Drive demand creation excellence by translating strategy into best-in-class marketing execution—leading integrated communications across content creation, influencer marketing, PR, social, community management, and media via internal and agency teams.
• Elevate Nexxus’ premium brand presence through culturally relevant, high-impact activations that bring the brand’s science-led performance and salon credentials to life with consumers.

Requirements

• 10+ years of marketing experience with increasing leadership responsibility across innovation and demand creation
• Proven track record of driving premium beauty brand growth and delivering business impact
• Experience leading social-first marketing strategies and modern demand ecosystems
• Strong experience building and leading high-performing content ecosystems across internal and agency teams to drive cultural relevance, earned reach, and ROI
• Demonstrated ability to lead across functions and influence senior stakeholders to deliver integrated brand strategies
• Ability to blend science, performance, and desire-led brand building to create differentiated consumer value
• Strong strategic agility, able to innovate while navigating a complex, matrixed organization
• Results-oriented with a bias for action, speed, and impact
• Strong external presence with the ability to represent the brand credibly and authentically
• Ability to connect across functions to create holistic, end-to-end brand strategies

Benefits

• Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits.
• Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.