Responsibilities

• Lead the regional end-to-end ownership of the performance sports verticals, driving strategic alignment from investment to measurable brand and commercial outcomes
• Connect global strategy to regional execution by closing the planning gap from range alignment to market launch, ensuring seasonal relevance and precision
• Manage the performance sports marketing budgets, optimizing spend levels and making data-informed adjustments to maximize return on investment and market impact
• Integrate and unify marketing plans across all channels and communities, ensuring a seamless and consistent brand experience for our fans
• Partner closely with our Brand Experience team, and their leads overseeing key accounts.
• Author and review all performance sports-specific creative briefs for the brand studio, safeguarding strategic consistency and premium quality across all assets
• Partner closely with eCommerce, Sales, and Merchandising teams to ensure category strategies are responsive to commercial needs and market dynamics
• Lead the category reporting for regional Quarterly Business Reviews, synthesizing cross-functional learnings to define and evolve the strategic roadmap
• Empower the broader marketing function by acting as a conduit for knowledge and alignment, fostering a culture of collective responsibility for category success

Requirements

• You bring 9+ years of functional experience in brand management or category marketing within a premium, performance-oriented global brand
• You are an expert in commercial marketing strategy with a proven ability to manage complex budgets and deliver measurable returns in a high-growth environment
• You demonstrate strategic alignment by breaking down enterprise priorities into realistic, high-impact projects that align with a long-term visionary concepts
• You possess informed decision-making skills, comfortably navigating ambiguity to deliver sound solutions based on analysis, experience, and judgment
• You are skilled at synthesizing people and interests, effectively integrating the needs of diverse stakeholders while aligning outputs with broader organizational goals

Benefits

• medical, dental, and vision benefits
• industry leading PTO package
• competitive 401k program
• 11 paid US holidays
• corporate office closure between Christmas and New Year
• a plethora of product perks!