Responsibilities

• Own the end-to-end brand plan for TrenibotE, from launch strategy and readiness through post-launch optimization, lifecycle planning, and day-to-day brand management.
• Translate brand strategy into clear execution priorities, field-facing plans, and practical guidance that enable consistent, high-quality customer engagement.
• Partner closely with sales leadership, sales training, and field teams to prepare for launch, gather real-time market feedback, identify execution barriers, and refine tactics.
• Maintain a strong in-field presence through field rides, regional and national sales meetings, customer engagements, and regular collaboration with field teams to understand customer needs and improve execution.
• Provide ongoing direction, tools, and coaching resources to help field teams confidently communicate the brand value proposition and execute against brand priorities.
• Lead the development, approval, deployment, and ongoing refresh of post-launch promotional assets, sales tools, campaigns, educational resources, and customer experiences for healthcare professionals and consumers.
• Use field insights, customer feedback, market research, competitive intelligence, and performance data to optimize messaging, assets, channels, and tactical plans after launch.
• Collaborate cross-functionally with Sales, Medical, Regulatory, Legal, Consumer, Digital, Analytics, and Operations to ensure launch readiness and disciplined post-launch execution.
• Manage agency partners, budgets, timelines, and production workflows to deliver high-quality assets and programs with speed, accuracy, and operational excellence.
• Establish and monitor launch and post-launch performance measures, communicate progress and risks, and recommend course corrections to achieve brand objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 8+ years of experience in pharmaceutical, medical aesthetics, or healthcare marketing, including meaningful product launch and post-launch brand management experience.
• Demonstrated ability to own a brand strategy while driving disciplined, high-quality tactical execution.
• Strong experience partnering with sales leadership and field teams, translating strategy into actionable guidance, and incorporating field insights into brand decisions.
• Proven success developing and optimizing promotional assets, sales tools, campaigns, and educational resources in a regulated environment.
• Ability to lead cross-functional teams, agencies, and complex workstreams with clear priorities, accountability, and timely decision-making.
• Deep understanding of facial aesthetics market dynamics, customer needs and journeys, competitive trends, and the regulatory landscape.
• Strong communication, presentation, analytical, and stakeholder-management skills.
• Ability to travel up to 25–30%, including regular time in the field with sales teams and customers.

Preferred

• MBA preferred