Responsibilities

• Own the end-to-end brand plan for TrenibotE, from launch strategy and readiness through post-launch optimization, lifecycle planning, and day-to-day brand management.
• Translate brand strategy into clear execution priorities, field-facing plans, and practical guidance that enable consistent, high-quality customer engagement.
• Partner closely with sales leadership, sales training, and field teams to prepare for launch, gather real-time market feedback, identify execution barriers, and refine tactics.
• Maintain a strong in-field presence through field rides, regional and national sales meetings, customer engagements, and regular collaboration with field teams to understand customer needs and improve execution.
• Provide ongoing direction, tools, and coaching resources to help field teams confidently communicate the brand value proposition and execute against brand priorities.
• Lead the development, approval, deployment, and ongoing refresh of post-launch promotional assets, sales tools, campaigns, educational resources, and customer experiences for healthcare professionals and consumers.
• Use field insights, customer feedback, market research, competitive intelligence, and performance data to optimize messaging, assets, channels, and tactical plans after launch.
• Collaborate cross-functionally with Sales, Medical, Regulatory, Legal, Consumer, Digital, Analytics, and Operations to ensure launch readiness and disciplined post-launch execution.
• Manage agency partners, budgets, timelines, and production workflows to deliver high-quality assets and programs with speed, accuracy, and operational excellence.
• Establish and monitor launch and post-launch performance measures, communicate progress and risks, and recommend course corrections to achieve brand objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Preferred

• MBA preferred.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.