Manager, Brand

Baltimore, MD (Hybrid)

$81K/yr – $85K/yrManager5+ years expFull time

Posted 3 hrs ago

Job Summary

Own brand identity and execution across channels, translating strategy into creative direction, guiding projects from brief to final materials, and collaborating with internal and external teams to ensure consistency and accessibility.

  • Own day-to-day stewardship of brand identity across channels
  • Lead creative direction for campaigns and materials

Job Description

Responsibilities

  • Serve as MFB’s day-to-day steward of the brand identity and ensure consistent, compelling brand expression across channels and locations.
  • Translate brand strategy into clear creative direction for campaigns, materials, partnerships, and audience experiences.
  • Develop and evaluate creative briefs and concepts, ensuring alignment with project goals, audiences, messaging, and brand standards.
  • Guide brand expression across digital, print, video, presentations, events, merchandise, signage, and physical spaces.
  • Collaborate with Communications, Content, Digital, and other teams to deliver cohesive and accessible brand experiences.
  • Provide creative direction and constructive feedback to internal teams, designers, agencies, photographers, vendors, and other partners.
  • Manage brand projects from concept through completion, coordinating priorities, timelines, stakeholders, deliverables, and approvals.
  • Review creative concepts and final materials for quality, accessibility, consistency, and alignment with MFB’s brand.
  • Identify opportunities to strengthen MFB’s brand presence and improve processes, tools, and resources that support consistent brand execution.

Requirements

  • 5+ years of experience in brand management, marketing, communications, creative services, or a related field.
  • Experience managing brand projects from concept through completion.
  • Strong understanding of brand strategy, creative development, and brand standards.
  • Experience working with internal teams and external creative partners, vendors, or agencies.
  • Strong project management, communication, organizational, and problem-solving skills.
  • Demonstrated creative judgment and ability to evaluate and guide creative work.
  • Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

Preferred

  • Bachelor’s degree in marketing, communications, graphic design, branding, or a related field.
  • Experience working with nonprofit, mission-driven, or community-focused organizations.
  • Experience developing integrated campaigns across digital, print, events, video, and physical environments.
  • Experience with merchandise, environmental branding, or vendor/production management.
  • Familiarity with accessibility and inclusive brand practices.
Maryland Food Bank logo

Maryland Food Bank

3.4 Glassdoor

Our mission is to lead the movement and nurture the belief that together we can improve the lives of Marylanders by ending hunger.The Maryland Food Bank is a nonprofit hunger-relief organization at the forefront of the movement to end hunger throughout Maryland. For more than 40 years, we have partnered with communities across the state to distribute food to individuals and families in need. Through carefully crafted programs, the food bank aims to meet the immediate needs of Marylanders while simultaneously working to find long-term ways to reduce hunger statewide. We operate from three facilities in Baltimore, Salisbury, and Hagerstown. Through our extensive network of soup kitchens, pantries, and schools, our branches distribute food throughout 21 counties and Baltimore City, including Somerset, Wicomico, and Washington counties—some of the most food-insecure regions in Maryland.

Founded in 1979
Halethorpe, Maryland, USA
195 employees (11 in marketing)
1% recommend to a friend

Salaries

Posted range

$81K/yr – $85K/yr

Taken straight from the job posting.

The middle of this range ($83K) is 15% below the median base salary for Brand Manager roles in the United States ($98K).

Brand Manager median pay in the United States

$99K/yr

Most earn $83K to $115K. Based on 160 salaries, including bonus and equity.

See all Maryland Food Bank salaries

Marketing Team

Marketing Team Size
11 (6% of company)
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$760K
Last Raise
$10K
Grant

Funding History

  • Dec 2025
    Grant • $10K
  • Jun 2025
    Grant • $750K
  • Nov 2022
    Grant

Traffic Signals

Monthly Visitors
25.6K
Monthly Google Ads Budget
$12K
Traffic Source Mix
Search
75.6%
Direct
17.7%
Referral
1.5%
Social
4.4%
Paid
0.4%

Headcount Trend

Current headcount: ~195

Recent News

Maryland Food Bank logo

Manager, Brand

Maryland Food Bank · Baltimore, MD · Hybrid