Head of Brand (FemTech, DTC) | Irvine, CA

Irvine, CA (On-site)

$200K/yr – $300K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the brand from 0 to 1 to premium DTC, shaping foundation, storytelling, and a micro-creator ecosystem with hands-on execution across copy, content, and campaigns for a U.S. audience of modern women.

  • Brand Foundation: define positioning, mission, tone, visuals, and GTM strategy.
  • Creator Partnerships: source, negotiate, manage micro-creator campaigns, and nurture relationships.
  • Organic Community Marketing and cross-functional delivery: drive awareness, engagement, and ensure product and consumer experiences align.

Job Description

  • Brand Foundation: Define positioning, mission, tone of voice, visuals, and GTM strategy.
  • Brand Storytelling: Craft emotionally resonant narratives that connect with US-based modern women.
  • Creator Partnerships: Source, negotiate, manage micro-creator campaigns, and nurture ongoing relationships.
  • Creative Direction: Lead visual decisions by briefing photographers, designers, and partners to maintain premium aesthetics.
  • Organic Community Marketing: Build and execute campaigns that raise awareness, drive engagement, and foster loyalty.
  • Cross-Functional Alignment: Ensure brand, product, and consumer experience are tightly integrated across teams.
  • Hands-on Campaign Delivery: Own copy development, content direction, and end-to-end campaign execution.