Responsibilities

• Define, develop and deliver a breakthrough brand strategy and visual identity for the new US Consumer Cards business.
• Develop a new brand strategy and visual identity for US Consumer Cards. Enforce the brand strategy, architecture, and identity guidelines across all branded and partner card segments and marketing communications.
• Serve as the US Consumer Cards Marketing strategic partner and subject matter expert for the Citi brand, ensuring consistent application and alignment with broader Citi guidelines.
• Lead creative direction, storytelling, and innovative cross-channel marketing campaigns, elevating the brand with distinctive, relevant creative and experiences.
• Develop consumer-focused, insight-driven briefs, lead integrated agency briefing sessions, and manage agency relationships. Leverage research and analytics insights for brief development and continuous campaign enhancement.
• Oversee Skyline ( consumer marketing internal creative services) operations, fostering a best-in-class creative and content business for profitable growth.
• Lead the 360 Marketing team for large-scale product launches and refreshes, ensuring compelling and integrated creative solutions delivered across all marketing channels .
• Manage the advertising and experiential team with a focus on delivering breakthrough marketing creative and experiences that drive awareness, engagement and loyalty with the Citi.
• Set aggressive north star vision for the organization and mobilize talent and capabilities to deliver with high velocity.
• Manage and inspire multiple teams of senior creative and marketing professionals, fostering a high-performance, collaborative environment.

Requirements

• 15+ years of progressive experience in brand strategy, integrated marketing, creative leadership, or advertising, including 10+ years of managerial experience, preferably within financial services or innovation-driven industries.
• Proven success leading brand transformations or high-impact creative campaigns at scale, with a demonstrable history of managing and inspiring high-performing, cross-functional teams and agency partners.
• Exceptional creative sensibility combined with a data-informed mindset and a strong understanding of measurable brand awareness metrics.
• Strategic thinker with strong executive presence and the ability to influence senior stakeholders across matrixed and global organizations.
• Deep expertise in digital marketing, capable of creating breakthrough creative and client experiences across various channels.
• Outstanding organizational, project management, and communication skills, complemented by high emotional intelligence and strong partnership capabilities.
• Ambitious self-starter with a strong drive for results, adept at thriving in fast-paced, innovative, and rapidly evolving industries.
• Bachelor’s/University degree, Master’s degree preferred.

Preferred

Benefits

• In addition to salary, Citi’s offerings may also include, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.