Responsibilities

• Brand Strategy & Identity: Set, define, and continually refine AvePoint’s brand positioning, narrative framework (messaging pillars, tagline, value propositions), and visual identity so it resonates with enterprise and mid-market audiences.
• Brand Governance & Decision Rights: Serve as the final decision-maker and guardian for all brand expressions, with authority to approve, veto, or revise major brand assets and campaigns — from global campaign themes to product naming.
• Campaign & Activation: Lead flagship, high-ambition brand platforms (e.g., the “mission control for data protection” platform) and experiential activations at key industry events that create category conversation.
• Content & Creative Oversight: Guide the creation of brand-level content — thought leadership, annual reports, vision videos — ensuring a consistent voice that engages CXO audiences while aligning to business goals.
• Organization, Budget & Agencies: Build, scale, and lead a high-performing brand organization (managers, strategists, and operations), inspiring and developing the team.
• Reputation, Advocacy & Measurement: Monitor and influence brand health metrics (awareness, sentiment, preference) and drive customer advocacy initiatives, including leadership in third-party reviews.
• Own the progressive KPI framework — evolving from awareness and share of voice (SOV) to preference, consideration, and commercial impact — and be accountable for brand’s contribution to preference, pipeline, and revenue.
• Advise and align the ELT and CRO/CMO on brand direction, tradeoffs, and long-term equity, communicating ROI credibly to the board and executive leadership.

Requirements

• 12–15+ years of experience in brand and/or marketing leadership, preferably in B2B SaaS or enterprise technology.
• Proven experience building, scaling, and leading a brand function and inspiring high-performing teams.
• Track record of creating and executing successful integrated, multi-channel brand campaigns that moved awareness, preference, and business results.
• Executive-level narrative and influence: demonstrated ability to advise, challenge, and align executives around brand direction, tradeoffs, and long-term equity building.
• Strong commercial and financial acumen — connecting brand health to business outcomes and communicating ROI credibly to leadership and the board.
• Experience directing multiple agency relationships and managing significant budgets effectively.
• Deep expertise in brand strategy, category positioning, narrative frameworks, and brand governance in a competitive market.
• Bachelor’s degree in marketing, business, or a related field required.

Preferred

• MBA or advanced degree.
• Experience in data security, resilience, governance, or AI-adjacent categories.
• Prior experience taking a brand through a repositioning or rebrand at a high-growth or publicly traded company.