Responsibilities

• Lead a lean, high-performing team across creative, social, influencer, and content
• Prioritize quality over headcount — fewer people, higher bar
• Hire and develop exceptional talent (full-time and freelance)
• Create a culture where great work is the baseline — driven by clear standards and your own involvement
• Concept and launch bold, culturally relevant campaigns
• Build campaigns that drive both conversation and revenue
• Develop ideas that extend across social, PR, content, and real-world activations
• Partner with agencies when needed, but never outsource thinking
• Establish a repeatable system for creating high-quality content at scale
• Oversee social, organic content, and brand storytelling

Requirements

• Experience across startups and established brands
• Led creative, brand, social, or content at a high bar consumer brand
• Built campaigns that people actually noticed
• Are as comfortable executing as you are directing
• Hands-on — you can write, concept, and build, not just review
• Craft-led — you lead through your work, not just through others
• Taste-driven — you have a strong point of view and protect the quality of the work
• Bold — you’re willing to take risks to create work that stands out
• Clear — you turn ideas into execution quickly
• AI-native — you use AI to move faster, explore more ideas, and scale output

Preferred

• AI-native — you use AI to move faster, explore more ideas, and scale output
• Ability to write, concept, and build, not just review
• Experience across startups and established brands (not just big companies)
• Led creative, brand, social, or content at a high bar consumer brand
• Built campaigns that people actually noticed
• Comfortable executing as well as directing
• Hands-on — you can write, concept, and build, not just review
• Selective — you believe in building small teams of exceptional people