Head of Beauty PR

Responsibilities

• Work alongside the Head of Wellness and hand in hand with the Studio Creators team to shape influencer, creator, and talent strategies across the Beauty and Wellness divisions.
• Lead creative and strategic client planning initiatives from concept through execution to achieve client goals.
• Demonstrate strong contacts and relationships with editorial media across the beauty, wellness, lifestyle, and consumer industries, with a proven track record of securing quality placements.
• Pitch stories, build talking points, compose media releases, and secure business features, brand features, trend stories, profile pieces, and award opportunities.
• Serve as the final reviewer for all client and press-related content, ensuring quality, accuracy, and timeliness.
• Act as a senior client leader by providing strategic counsel, leading client communications, and driving larger editorial and thought leadership initiatives aligned with each client's brand voice.
• Lead client meetings, media briefings, interviews, desksides, activations, and presentations.
• Oversee events, experiences, and brand activations, including guest list strategy, budgets, timelines, execution, and recap reporting.
• Lead organic influencer and tastemaker strategy for clients, including sourcing and product seeding, gifting and sampling aligned to cultural moments, ongoing relationship management, and content tracking.
• Advise clients on creator-led storytelling and paid influencer partnerships that drive awareness and measurable results.

Requirements

• At least 8–10 years of experience in beauty, wellness, or consumer communications, including influencer and social-first programs.
• Deep knowledge of the influencer landscape, with established creator and tastemaker relationships.
• Deep-rooted, long-term relationships with press across beauty, trade, industry, and beyond.
• Experience brokering partnerships and sponsorships.
• A finger on the cultural pulse, with the ability to take client conversations beyond beauty.
• Previous experience managing teams and overseeing multiple client accounts.
• Self-motivated, strategic thinker with the ability to work well under pressure and independently.
• Action-oriented, resourceful, and creative thinker with a strong attention to detail.
• Excellent writing, communication, and presentation skills.
• Exceptional interpersonal and leadership skills.

Preferred

• Proficient in Microsoft Word, Excel, PowerPoint, Outlook, Google Workspace, and Muck Rack (preferred).